Growing your Instagram presence can be vital to growing your business. So, we talked to Blastup – a social media company that helps individuals and businesses alike do so.
1. Finding Your Ideal Platforms
Small businesses need to have accounts in various social media platforms used by their audience. When you are choosing the right platforms for your business, it is going to depend on the type of business, demographic, and social media platforms that are most popular. 25- to 34-year-olds make up about 33 percent of Instagram users. If this age group is your target customer, then you have to prioritize Instagram.
Pinterest makes the most sense for visual businesses, like advertising agencies or interior design firms. You don’t have to create a Pinterest account just because you have to. It is vital to ensure that this visual component is going to make sense for your business. You also need to check the demographic using Pinterest so you can make sure it aligns with your audience.
Twitter, Facebook, and Linkedin are very popular, so it is important to make sure you have an account and remain active on these platforms.
2. Providing Valuable Content
When you have a presence on social media, you have to post content. Make sure you have a social media calendar that will have content that will appeal to your audience. For the platforms you sign up for, make sure you have completed the profile in its entirety then start posting. You have to do this even if you don’t have followers. You can share things like;
Useful content from other brands
Take advantage of the power of storytelling and also consider current issues and trends. You need to fill your social media account with content that is going to attract followers. Look for creative ideas to engage with the audience. New visitors are going to check out your feed to see what you have been sharing. Two or three posts will not be enough to convince your audience to follow you.
3. Following Real People and Businesses
While it is easy to buy likes, it is not a good idea. Social media is a tool that you are going to use to be more transparent and give others a peek into your business. If your followers and likes come from fake, purchased accounts, people are going to see that.
You need to focus on a social media account that is going to give you tangible results instead of something just for show. If you want to do this, make sure you follow real brands, people, and accounts that are going to grow your followers. When you follow some accounts, they are going to follow you back. Show them that you are legit and not just an account being followed by fake accounts and bots.
If you want to find real and quality accounts you can follow, search for hashtags and keywords related to the industry. Go to the different platforms then search for people relevant or who have an interest in the industry. You can also check out who your competitors are following. Look for influencers on platforms like LinkedIn, share their content, and join groups. Through this, you will add like-minded individuals to your inner circle. Before you reach out and make connections, make sure you are going to provide value to the conversation. Twitter gives you suggestions for people you can follow and see the relationships others have. Use such tools because they improve your social media efforts.
4. Cross-Promoting Your Networks
Cross-promoting your accounts is going to allow you to go the extra mile of building your following. Share your Twitter account on Facebook and vice-versa. You can do this in a not-so-obvious way. Share a link on your Facebook on your Twitter feed. This is going to help you when you want to share a long post but is limited by the character count on Twitter.
Other tips that can help you when you want to cross-promote include advertising your social media accounts on your business cards, newsletter, print marketing, and at the bottom of your emails. Adding follow buttons and social media links on your blog, website, and email newsletter is also going to help. There is a good chance that your followers are going to follow your account on other social media platforms because they already like what you say.
5. Posting Regularly
You have to post regularly if you want to keep a strong social media presence. When you post regularly, there are more opportunities for your followers to share your posts. Posting frequently is also important because you will rise to the top of your followers’ feed. You are going to be on their mind.
Apart from your original content, you can also share information by others. Helps your readers out by answering questions; you can even go the extra mile of asking them the type of information they find helpful. You can use Instagram stories, polls or Twitter to find such information. Avoid publishing too frequently. It is important to have a healthy balance and remain accountable by having a social media calendar that is going to track your posts for the week.
6. Engaging with Followers
Apart from posting content, you also need to connect directly with your audience. You can buy Instagram followers to boost your account. It can take some time, depending on the platform, because some encourage chattiness. If someone leaves a comment on your post, then try to reply. This is a simple thing to do, and it is going to allow one-on-one interaction with the audience. This is going to help you with your social media efforts.
If you want to see the comments and interaction fast, consider turning your notifications or setting a reminder to check the comments. Responding is going to attract new followers and your audience is going to respect you. Audiences love connecting with brands, and you can impress them by doing that. Thank everyone for connecting with you and try opening up a conversation with those who have tagged you or mentioned you.